Coffee Punch & Pages
Project Management Case Study
A boxing-inspired coffee shop in Baguio City, Philippines. The team set out to build the shop's social media foundation and announce its opening to a much wider audience.
Visit the Facebook Page →- Role
- Project Manager
- Team
- 5 Members
- Timeline
- 26 Days
- Project Type
- Social Network Service
Coffee Punch & Pages
The project is a boxing-inspired coffee shop in Baguio City, Philippines.
Why it was created
It was a simulation project designed for our virtual assistant training, preparing us for our future roles.
What the team needed to accomplish
Help the business owner build his social media presence to hook more customers and publicly announce the opening of his business at a larger scale.
Main objective
Give the owner the foundation of the business and make it known to both tourists and locals.
Getting noticed right away
Promoting a business that did not exist yet — the main challenge was improvising the future visuals of a shop nobody had seen.
What needed to be accomplished
Get as many people as possible interested in the opening.
What made it challenging
The visuals. To fulfill the tasks I assigned, we used AI to visualize what opening day would look like — live photos and the preparation behind them.
Why coordination mattered
Coordination binds the team together; it made the project far easier to run and kept us pointed at the main problem.
What needed to be organized
Post scheduling — SMM, graphics and the copywriter had to communicate for precise information on every post.
My Role as Project Manager
As Project Manager, I was responsible for keeping the team aligned, organizing responsibilities, monitoring progress, and helping move the project from planning to completion.
I designed the project into 8 main work packages — each package carrying its own INITIATE → PLAN → EXECUTE → MONITOR → CLOSE elements.
With five people on the team, I split the work into 2 Social Media Managers, 2 Graphics, and 1 Copywriter who also handled video editing.
I kept everyone aligned by explaining exactly how I wanted the project to look, backed by regular team meetings.
In Trello I checked the dates assigned to each task and tracked movement across the board.
View the Trello board →When something needed to change, I explained the reason behind it and made sure the team understood before we moved on.
Team of Five
Project Manager
Jude Santillan
Mae Fabian
Graphics
Visual assets and post graphics.
Adrielle Kyle Anden
Graphics
Visual assets and post graphics.
Edralin
Social Media Manager
Posting and platform management.
Evangeline Echon
Social Media Manager
Posting and platform management.
Hannah Solita
Copywriter / Editor
Captions, copy and video editing.
How We Worked
01 — Plan
Define the project objective and break the work into tasks.
02 — Assign
Distribute responsibilities among the five team members.
03 — Execute
Team members work on their assigned deliverables.
04 — Monitor
Track progress, communicate updates, and identify issues.
05 — Refine
Make adjustments when necessary.
06 — Deliver
Combine the team's work into the final project.
Project in Action
01
Brand Identity
The logo and tagline system used across every launch post.
02
Menu — Round One
Coffee menu built with boxing-round naming by the graphics and copy team.
03
Menu — Rounds Two & Three
Non-coffee and food menu, produced from the same layout system.
04
Typography System
Three typefaces, three jobs — the rules the team designed against.
05
Color Palette
Palette pulled from the brand assets to keep every post consistent.
Trello Board & Process
How tasks were tracked
The board was organized into Task, To-do, Doing and Done lists so every work package stayed visible and the team knew what to pick up next.
View the Trello board →The Result
The team delivered the social media foundation of Coffee Punch & Pages — a complete brand system, menu graphics and a scheduled announcement campaign — completed across 8 work packages within the 26-day timeline.
8
Work Packages
5
Team Members
26
Days
What This Project Demonstrated
Leadership
Set the direction and kept the team moving toward one launch goal.
Coordination
Bound SMM, graphics and copy together so posts carried the same message.
Clear Task Briefing
Every task was explained until the intent was understood, not just assigned.
Equal Division
Work was divided evenly across the five members by skill and capacity.